Will this generation see the end of broadcast TV? Will Apple's Siri take on a greater role in the entertainment experience? Intel's futurist Brian David Johnson discusses the new marketing opportunities on the horizon.
The iPad wasn't in consumers' hands until 2010. Hulu launched in 2007. Even the long-time online video companies were just getting started in 2004. Yet these youngsters are running the show in a TV industry that's more than 90 years old.
Where is the future of TV going? Intel's futurist Brian David Johnson speaks with Questus' Jordan Berg.
"TV is definitely changing...it's going to anything that has a screen."
Conversation highlights
0:00 - Will we see the end of broadcast TV?
0:45 - How TV is changing
1:30 - How does multi-screen change things?
2:30 - The importance of Intel or Apple-like design
3:45 - How will AI impact the future of digital?
5:30 - Will brands create unique AI experiences?
6:25 - How can companies prepare for the future?
Run time is 7:25.
The future is Brian David Johnson's business. As a futurist at Intel Corp., his charter is to develop an actionable vision for computing in 2020. His work is called "future casting" -- using ethnographic field studies, technology research, trend data, and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Science Fiction Prototyping: Designing the Future with Science Fiction, Screen Future: The Future of Entertainment Computing and the Devices We Love, Fake Plastic Love, and Nebulous Mechanisms: The Dr. Simon Egerton Stories). He has directed two feature films and is an illustrator and commissioned painter.
Jordan Berg brings more than eight years of visual communications and design experience to Questus. He has experience in both interactive advertising and traditional design. Berg has recently completed projects for world-class brands such as Suzuki, Wells Fargo, GE, and ESPN. One of his key strengths is synthesizing research and strategy with award-winning design. This unique approach has landed him in both Communication Arts and InStyle magazine.
