This new technology blurs the line between branded advertising and direct response. Could it be the secret weapon in your next campaign?
It's hard to keep up with all the new tools that are available. So we'll do some of the legwork for you. Here's the 101 about clickable video overlays -- a tool companies like Zappos and Nike are using to let customers shop within their video content.
MaxPoint Interactive's director of new media Chris Grech tells Bethany Simpson about this new way to interact with online consumers.
"The most effective use is when you can pause the video, then have that engagement experience right there in the video player."
- Chris Grech, director of new media, MaxPoint Interactive
Nike is using clickable video overlays in its product videos. Users can shop within the video content, pull up additional information, and click through to product-specific landing pages.
As Director of New Media at MaxPoint, Chris Grech helps clients drive strategic direction and execution of digital media efforts with a focus on leveraging innovation to drive online advertising results. Prior to joining MaxPoint in 2011, Chris spent eight years at AOL developing key accounts such as General Motors, Ford, Mars Petcare, Kraft, Domino's, and Wendy's in Detroit and Chicago. In 2010, he completely immersed himself in the online video market with Tremor Video, where he helped open the Chicago office, while leading the CPG vertical in the Midwest.