Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social.
But even though the social category is heating up, shops haven't yet picked up the pace on submissions. For example, many Shorty Awards categories have only one or two competitors. This year presents a great opportunity: Cannes Lions, Shorty, Mashable, Webby, Bees, and more are looking for great paid social campaigns to honor.
But what does it take to create a great campaign in social? That's what we're going to explore in this article. If you want to do award-winning work, you need to focus on the following seven essential campaign elements.