A week or so later, the presence looked like this:
Apparently someone at Verizon Wireless realized it needed a reboot.
What could a wireless company possibly do to add value to this community?
History of wireless
Mobile goes mobile
You pin, we win
Admittedly, these examples are no stroke of genius (if you want genius, you have to pay for it), but they offer some direction. A truly successful initiative would also take into account the overarching user experience and all of the elements in our social brand design and communication framework. We got a bit carried away with idea three -- have a look:
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed