A week or so later, the presence looked like this:
Apparently someone at Verizon Wireless realized it needed a reboot.
What could a wireless company possibly do to add value to this community?
History of wireless
Mobile goes mobile
You pin, we win
Admittedly, these examples are no stroke of genius (if you want genius, you have to pay for it), but they offer some direction. A truly successful initiative would also take into account the overarching user experience and all of the elements in our social brand design and communication framework. We got a bit carried away with idea three -- have a look:
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve