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NewFronts: Why digital video is even bigger than you think
Just how big is digital video? We talked with Paul Kontonis, Felicia Day (pictured), CNN's Piers Morgan, Disney's Ali Wentworth, Digitas CEO Colin Kinsella, and many more big name insiders. You don't want to miss this exclusive inside look at the revolutionary NewFronts.
NewFronts: Everything you need to know about premium content at scale
As ad spending on online video soars into the billions, Vevo, Federated Media, Yahoo, and Alloy showcased their upcoming original programming plans, insights on online consumer behavior, and strategies for commanding the burgeoning digital video industry.
NewFronts: Xbox LIVE pens key advertising partnership with ESPN
Microsoft and AOL NewFronts revealed new digital partnerships, upcoming digital video lineups, and plans for developing and distributing content for multiple audiences, devices, and screens.
NewFronts: DBG unveils secret slate of digital programming
Betting on online video as the fastest-growing component of digital, DBG took the stage at the NewFronts with a sneak peek at its plans for 2012 -- and some surprising digital strategies to close the gap between online video and the traditional marketplace.
NewFronts: Hulu unveils original online series
Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.
Why marketers need to follow the NewFronts
If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.
Blog Posts:
NewFront: Digitas
By Katharine Panessidi
The Digitas NewFront was a veritable who's who in the digital and linear content world! We heard from YouTube "cewebrities" Michelle Phan, Elle and Blair Fowler, and more.
The NewFronts: Keeping pace with device innovation
By Gretchen Hyman
The fireside chat at Microsoft's NewFront with Michael Kassan, CEO of MediaLink, and Lloyd Braun, founder of BermanBraun, touched on some interesting points in terms of video content creation and supporting business models.
NewFronts: PopSugar
By Katharine Panessidi
Monday, April 23, was POPSUGAR Media's Digital NewFront at the very cool, lofty space Center548 in Chelsea, NYC. The setup was swanky, and the theme was hot pink and candy (to go with the "sugar" name).
