Myth 4: Online-only media is less attractive to advertisers than traditional media
So you probably haven't believed this myth for a while. But it was a standard for a long time. In the new ecosystem, companies including the Pulitzer Prize-winning Huffington Post and its parent company AOL are churning out massive quantities of video and rich-media content across channels such as food, business, entertainment, style, technology, travel, health, and others. And they're optimizing their content portfolio for multi-screen consumption.
Here's more from the AOL NewFront, including announcements from Huffington Post president and editor-in-chief Arianna Huffington.
Find out more about the AOL NewFront here. And see all of our NewFronts coverage here.