10. Old Spice
The male grooming brand falls to 10th place following a 37 percent decline in views to 4.5 million views."Believe in Your Smellf," launched in late April, is driving the most views to the brand. The campaign promotes its Old Spice Champion line of products, and actress Heather Graham makes a cameo. Additionally, January's "Smell is Power" is also driving significant views.
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iMedia's Top 10 Brands in Video chart, powered by Visible Measures, focuses on aggregated brand view counts across related social video ad campaigns. Each brand and campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated and audience-driven video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on close to 400 million videos tracked across more than 300 online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by month.
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