It seems silly now, but just a few years ago, people were looking at social media as a passing fad. Now, Facebook has achieved the same status as Microsoft or Apple. Brand marketers don't get fired for buying Facebook ads.
Because Facebook -- like all social media -- is growing as an advertising medium, the prices for ads are going up. While marketers can take advantage of seasonal fluctuations in price, maintaining performance on social year-round requires significant investment.
Luckily, there are a lot of cheap tricks (not big-brained strategies) that social media marketers can use to boost exposure and drive their brand messages without significant financial investment. Let's take a look at six of them.