Keeping too low a profile
Photo credit: Jordi Paya
We're all quite busy, especially on internet time. But spending all your days and weeks at your desk reduces your effectiveness and potential career success in the long haul. It's through our interactions with others that we learn, teach, and gain the recognition necessary to rise to our fullest potential.
Being known starts in your own organization. Make an effort to be connected to people inside and outside your department. If you're at an agency, volunteer for new business. As you spend more time in the business and seek new and more responsibility, it becomes more and more critical that you be someone people know because it is only through such knowledge that they can see your promise.
Your work needs to be great, but you need to be known for people to see and understand your greatness. I don't mean you should be a grandstander; I mean you should be visible.
Think about your profile beyond the office building as well. We all need to make time to establish a personal brand within the industry. Attend a local interactive marketing association or AMA meeting. Write an article for iMediaConnection. Get your butt to an iMedia Summit, ad:tech, or any of the more than 100 digital events that take place each year. It helps you learn and share knowledge, contribute to the betterment of the industry, and be recognized for your growing expertise.