Before you bank on Facebook's open access to user information, you need to hear Robert's thoughts on the future of Facebook and what's coming next in social technology.
If Robert Scoble was a brand (one might argue that he is), his numbers would rival some of the biggest household names. He has 256 thousand Twitter followers, 245 thousand people have subscribed to his feed on Facebook, and 1.4 million people are following him on Google+.
When Robert speaks, techies takes notice. So when we got five minutes with him behind the scenes at ad:tech San Francisco, we asked what we hoped the digital marketing community wanted to hear: What does he really think of Facebook's Open Graph sharing?
Here's what he had to say about the advertising power of Facebook and Google+, as well as some of the new cool and "freaky" things we'll be seeing soon.
What Robert Scoble really thinks of Facebook's Open Graph sharing
"Facebook is building a new media company. One where the media comes to you."
What's the impact on customer trust?
"Zuckerberg always shoves the audience forward, and always makes the people complain."
What about Google+?
"It's in a weak and a strong place."
What's coming next in social tech?
"It's going to end up with Google Goggles with face detection, and it will say who you are, and then show all your Facebook facts."
As Startup Liaison Officer at Rackspace, Robert Scoble helps small teams have a huge impact with cloud computing technology. He's a geek who grew up in Silicon Valley (his dad was an engineer at Lockheed) and since 1985 he's been building online communities. In 2000 he started my technology blog, http://scobleizer.com, and his life has been on a rocketship ever since. In 2003-2006 he worked at Microsoft as an evangelist and one of the five guys who started Microsoft’s famous Channel9 video community.
Robert is now working at Rackspace as Startup Liaison Officer (he goes around the world to study and make media about world-changing startups). You’ll also see his videos on http://youtube.com/scobleizer but the best place to watch him now is on Google+, on Twitter or on his blog. Where I do my best work, though, is on Rackspace’s Small Teams, Big Impact, site.
You can follow Robert and Bethany on Twitter.