Bob Garfield

Why Felicia Day is the new face of online video

"The Guild" star Felicia Day launched the YouTube channel "Geek & Sundry" with friends Wil Wheaton, Tom Merritt, Veronica Belmont, and others. Here's why it's changing the game in online video.

You might recognize Felicia Day from "Buffy the Vampire Slayer," or from her role of Penny alongside Neil Patrick Harris and Nathan Fillion in Joss Whedon's "Dr. Horrible's Sing-Along Blog." But recently, it's her online work that's getting all the attention. Felicia produces and stars in the online series "The Guild." It was so popular that she launched her own YouTube channel called "Geek & Sundry."

"Geek & Sundry"

Geek & Sundry has a weekly line-up that includes both scripted and reality programming. With names like Wil Wheaton and Veronica Belmont on the masthead, you know it's going to be a geek paradise.

The "Geek & Sundry" programming line-up

Monday: Felicia's vblog "The Flog"
Tuesday: "The Guild"
Wednesday: "Dark Horse" Motion Comics
Thursday: Behind the scenes & extras
Friday: (alternating) "Table Top" with Wil Wheaton and "Sword & Laser" with Tom Merritt and Veronica Belmont

Geek & Sundry launched in May and already has 6.7 million views. iMedia's Bethany Simpson spent time with Felicia at the Digitas NewFront in New York City.

Conversation highlights

0:00 - Why do viewers connect with Felicia?
0:40 - Geek & Sundry
1:00 - "The Flog," "Table Top" with Wil Wheaton, and "Sword and Laser" with Veronica Belmont and Tom Merritt
1:30 - Felicia's unflappable moment
2:00 - What comes next?
2:20 - Felicia's current favorite console game

Run time is 2:43.


Felicia Day is a professional actress who has appeared in numerous mainstream television shows and films, most recently completing a two-season arc on the SyFy show "Eureka."

However, Felicia is best known for her work in the web video world, both behind and in front of the camera. She co-starred in Joss Whedon's Internet musical "Dr. Horrible's Sing-Along Blog," which was ranked in the "Top 10 Best TV of 2008" by Time magazine, Entertainment Weekly, and People magazine and won an Emmy in 2009. She also created and stars in the hit web series "The Guild," which just finished its fifth season partnered with Microsoft and Xbox Live. The Guild has won several awards for web video excellence, most recently garnering a PGA nomination for best web series in 2011. She retained all intellectual property for her series, and has since expanded the brand into numerous merchandizing opportunities, including a hit comic book series with Dark Horse Comics.

Her production company Knights of Good produced the innovative web series "Dragon Age" in conjunction with EA/Bioware in 2011, and is currently producing a slate of shows for a new channel called "Geek and Sundry" under YouTube's new premium content initiative.

You can follow Felicia and Bethany on Twitter.

 

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