You are a marketer. You're in sales. Or perhaps you are the CMO or CEO of your company. You've done everything you thought you needed in creating a social presence. You are on Facebook, LinkedIn, and Twitter for starters, and you've even set up shop on Google+. You're posting content about your brand that you feel is relevant, but there's a problem -- you're present, you're trying, yet nothing is happening.
People are not following you, and therefore no one is engaging with you. You have the one or two sympathy "likes," but all your efforts just don't make sense anymore. Sound familiar? Let's find a solution to maximize your productivity to ensure your efforts are paying off and benefiting the business.
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"A widespread misconception is that social can be strictly used to reverberate your company messages loud and clear with minimal effort."Definitely agree with this one. Social media is about talking, not soap boxing. If you're just using social media to toot your own horn don't expect to get much love.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013