The constant stream of innovation within our industry can cloud the digital realm and make it difficult for marketers to separate the wheat from the chaff. In October 2011, the iMedia Breakthrough Summit addressed this problem by gathering the industry's most dependable trend spotters to identify tech startups with the potential to break through the clutter.
The Breakthrough Summit introduced the iMedia Next Wave Startup Challenge and Showcase. More than 200 companies were nominated to compete, and with the help of an advisory board and voting among the iMedia community, nine finalists were selected to compete live at the summit. From the list of nine, three technology startups were named the 2011 Next Wave winners: Viddy, Keepio, and Receept.
iMedia recently caught up with these companies to find out what they've been up to since their Next Wave victories and to get some valuable advice for other startups hoping to break through. (And not a moment too soon, as nominations have now opened for this year's Next Wave competition. Submit yours today!)
Let's see what last year's winners had to say.
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1 9 Facebook hacks that will blow your mind
2 5 brands that climbed out of reputation hell
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 emotions connecting brands and consumers
5 Agencies under attack: How the middle man must evolve