The constant stream of innovation within our industry can cloud the digital realm and make it difficult for marketers to separate the wheat from the chaff. In October 2011, the iMedia Breakthrough Summit addressed this problem by gathering the industry's most dependable trend spotters to identify tech startups with the potential to break through the clutter.
The Breakthrough Summit introduced the iMedia Next Wave Startup Challenge and Showcase. More than 200 companies were nominated to compete, and with the help of an advisory board and voting among the iMedia community, nine finalists were selected to compete live at the summit. From the list of nine, three technology startups were named the 2011 Next Wave winners: Viddy, Keepio, and Receept.
- Viddy, launched in April 2011, is a mobile social application that enables users to capture, produce, and share 15-second clips of video
- Referred to as "a Facebook for products," Keepio is a social network that invites enthusiasts and collectors to track, share, buy, and sell the products and brands that interest them
- Receept, founded in 2011, is an online platform for receipt aggregation and digital delivery
iMedia recently caught up with these companies to find out what they've been up to since their Next Wave victories and to get some valuable advice for other startups hoping to break through. (And not a moment too soon, as nominations have now opened for this year's Next Wave competition. Submit yours today!)
Let's see what last year's winners had to say.