It has become the standard for companies of all kinds to participate in social media. For a while, social media was viewed as something primarily for teens and young professionals, but as social media has evolved, it has become evident that there are countless marketing opportunities to be harnessed all over the internet.
While this is true, the inherent nature of social media is inherently more personal. When consumers follow, "like," tag, or pin pages or products from their favorite brands, they are hoping for more than increased service of advertising and promotions. As such, your social presence is more than just an advertisement. And yet, so many executives today are still treating it as such -- and allocating budget accordingly.
In this article, we'll discuss the ways in which social media goes beyond mere advertising. So before you strut into your boss's office to make a case for an increase in social media spending, arm yourself with these valuable but often-overlooked talking points.