What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.
Rich media is powerful. Companies are using rich media ads to deliver videos, interactive elements, and targeted messaging to customers. But the development side of rich media can be a drawback, requiring a high level of skill, equipment, and time.
What if the development process didn't hold you back anymore? What if you could create rich media ads with a simple drag-and-drop DIY tool? iMedia's Bethany Simpson spoke with David Simon and Michael Sawtell about Local Corporation's new Rovion drag-and-drop interface.
Do it yourself rich media ads
"You don't need to know Flash, action script, or code. It's a drag-and-drop environment."
A hands-on look at DIY ad creation
Top tips: What works in a rich media ad
One-click publishing to multiple devices
Survey results: New user retail behaviors
"40 percent of those in the survey use mobile devices to make sure a product is in-stock when they go to purchase."
The perfect mobile retail experience
"No. 1, it has to be cross platform..."
Michael Sawtell was named COO of Local Corp. on May 11, 2011, shortly after Rovion Inc. was acquired by Local Corp. He was subsequently awarded the President/COO title later that December. This is Michael's second stint as Local's President/COO, as he held that position when the company was in startup mode in March 2000, through the very succesful initial public offering in October of 2004 and into spring of 2005.
David Simon was president and chief marketing officer for Rovion prior to its acquisition by Local Corp. in May 2011. Previously he served as the vice president of marketing and chief strategist for CEIVA Logic Inc., a privately held digital photo sharing services firm. Before creating his own product marketing consultancy, he spent three years at Yahoo Inc., as the director of integrated promotions and as director of product marketing, reporting to the CMO. Simon was a founding employee and senior vice president of sales for Yoyodyne Inc., an online direct marketing and promotions firm created by internet entrepreneur and author Seth Godin. While at Yoyodyne, he led a projection-exceeding sales team and was involved in the efforts related to the acquisition of Yoyodyne by Yahoo for $30 million. Simon received a bachelor of arts degree in music and technology from Clark University.
