Excellent branding channels
Online image is all about that -- image. And it isn't limited to a website; it's the entire web presence of a brand.
Branding projects identity to the public, consumers, clients, and vendors; thus, consistency is very important. One of the great things about the way social sites have evolved is the ability to personalize and brand pages. There are cover photos, background images, in-social apps, and promotional opportunities that translate into branding opportunities.
Excellent branding is about quality and consistency, making your advertising instantly recognizable. Across all social profiles, company-produced images should be commercial quality. These are commonly images displayed in an advertising campaign.
Images posted by fans and followers are part of the conversation and don't carry the same expectation of standards as those posted by the brand, but they still help to tell the story of the brand -- the part of the story that includes the consumer. Profile photos should not be overlooked, and they should not be blank -- ever. It should either be a professional head shot of the person related to the account, a brand-style illustration or graphic, or a brand logo.