With two of the hottest properties on television, AMC has a lot to talk about on social media. Anyone with friends who are fans of "Mad Men," for example, knows when the show is back in season because their Facebook feeds are overrun with avatars based on the show's popular characters. But the "Mad Men" social presence doesn't stop there. In fact, it continues right up through broadcast, according to Mashable, which reported that the 2012 debut was the most buzzed about show of the year, with 106,000 comments. While AMC uses all the usual social media channels effectively, the cable network deserves a lot of credit for eventually embracing -- or at least not terminating -- the legions of "Mad Men" parody accounts on Twitter. After all, those accounts do plenty to promote the show.
To promote its other big hit, "The Walking Dead," AMC rolled out a Facebook game. Often times, social games can backfire because they cost a lot to make and promote but usually come up short with fans. However, AMC's Facebook game for "The Walking Dead" is an exception to the rule with more than 300,000 fans.
While it's easy to see how strong social media work has paid off in terms of ratings for AMC, what's most impressive is how well the cable network's marketing team balances such a diverse lineup of content. Speaking authentically to comic book geeks and hardcore drama fans is, in and of itself, a social media accomplishment to be proud of.