Photo: Paul Bica
This is truly a fascinating new arena -- one that is thriving because of the "perfect storm" of new buying options, ubiquitous connectivity, and the explosion of social tools available.
As next steps, I suggest you talk to a few of the companies making news in the space. These companies can provide a great deal of color and granularity for the sectors in which they operate. I truly believe that there is a tool (or set of tools) out there for most brands, and that the first movers will reap tremendous benefits in the months and years ahead. Why not be one of them?
Jim Nichols is vice president of branding at ROI DNA.
On Twitter? Follow iMedia Connection at @iMediaTweet.
"Card for text in hand vector" and "Wood background" images via Shutterstock.