There's no question that social media has changed the way we watch video. These days, a new video can skyrocket to a most-viewed slot in the matter of days, if not hours. As evidence of this, in May, iMedia's Top Brands in Video chart saw three new major brands enter the fray. Additionally, President Obama returned to the chart as 2012 campaigning efforts ramp up.
Powered by data from Visible Measures, this monthly chart looks at the most-watched brands in online video, across all of their campaigns. (Check out past charts for April, March, and February.)
And now, let's take a look at the brands (and the videos) that have been dominating the online video world this past month.