1. Nike
The sports apparel brand dominated May's chart by surging to 23.5 million views, seeing a 14 percent growth from the prior month. The majority of the views are coming from Nike's 2012 European Championship campaign, "Summer of Football," launched in mid May. The interactive campaign features a number of athletes, and fans have the opportunity to explore different aspects of the main spot by clicking on the tunnels within the video. Besides this most recent campaign, Nike has nearly 100 other social video campaigns to its name.
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