The American automaker makes its debut on the chart by sliding into 10th place. The vast majority of the 4.4 million views for the car brand is due to its newest social video campaign, "Go Further." The slick campaign touts the mileage capabilities of the Ford plug-in hybrids via slow, sweeping camera shots, and a smooth, deep voiceover.
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iMedia's Top 10 Brands in Video chart, powered by Visible Measures, focuses on aggregated brand view counts across related social video ad campaigns. Each brand and campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated and audience-driven video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on close to 400 million videos tracked across more than 300 online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by month.
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"Stage lights" image via Shutterbox.