iMoms: Stacy Elliot
Stacy Elliott has spent the past 20 years in marketing and communications, with an emphasis in consumer technology. She spent her early career in public relations working for such well-known firms as Manning Selvage & Lee, Hill and Knowlton, and Fleishman-Hilliard. Her clients included multi-national consumer brands, including Lever Brothers, Ralston-Purina, Carnation, Pepsi-Co and American Airlines. In the mid-90s, Elliott was recruited to bring her marketing and communications experience to the consumer technology realm, helping Microsoft launch its early consumer-focused technology products including education software, gaming software, and home productivity products. While in this role, Elliott realized that technology companies needed to better connect with consumers -- particularly women and seniors -- and she developed a passion to help women learn to use technology in their everyday lives. ##In 1999, she became a national spokesperson for Microsoft as the company’s designated Digital Lifestyle Advisor, speaking to women’s organizations with the goals of demystifying technology and helping to drive technology adoption among women. Her speaking experience helped her identify the need for more executives to share their category knowledge with the industry, and in 2008, she launched the first Speaker’s Bureau for Microsoft’s advertising business. These days she continues to use her deep industry knowledge around digital advertising trends and insights to lead Microsoft Advertising’s U.S. Content team.