Agency SoLoMo: Doug Weaver
Doug is the President of Upstream Group and a pioneer in the field of online advertising. Over the past five years he's worked with over 60 leading companies, including Yahoo!, AOL Time Warner, USA TODAY, CBS MarketWatch, ESPN Internet Group, The Microsoft Network, CBS Sportsline, Terra Lycos and DoubleClick. Through his work with these companies, and through the IAB Professional Development Series and iMedia Summit Program, Doug has trained well over 4,000 Internet salespeople and has consulted on a host of strategic sales and navigation issues. After a 15-year career in print advertising sales with companies like Hearst and Conde Nast, Doug became the advertising director for Wired Magazine and sold some of the Web's first ads on the company's Hot Wired site. He then served as Vice President of sales for Firefly Network, a pioneering company in the personalization and community spaces. Doug was elected to the Board of Directors for the Internet Advertising Bureau and managed the development of both the IAB RoadShow (the organization's main presentation to marketers) and the IAB Professional Development Series. In 1999, he received the first IAB Service Award for commitment and contribution to the industry. Doug has spoken on Internet advertising issues to the Direct Marketing Association, the Magazine Publishers of America, the Advertising Research Foundation and many other groups. He lives and works in Charlotte, Vermont and regularly serves customers in New York, Boston, San Francisco, Seattle, Washington DC, Los Angeles, London, Hong Kong, Singapore and other leading business centers.