Here's why neighborhood-level targeting might be the key to connecting with moms and other important purchasers.
In a perfect world, marketers have unlimited budgets, supreme creative authority, and customers who can't wait to respond to every new campaign. In the real world, marketers need to keep on top of the new technologies as they become available and shape strategic campaigns around their key audiences. MaxPoint's Carolyn Blake shares why location-based targeting is a smart choice for many companies.
Conversation highlights
0:00 - Selling more product with smaller marketing budgets
0:33 - Reaching influential purchasers like moms
1:00 - Companies that are doing it right
1:43 - Using data to find the right purchasers
Run time is 2:30.
