Over the last few years, many brands have found new success by dusting off classic marketing campaigns and invigorating them with new life via digital extensions. The staying power of these classic campaigns was often rooted in iconic taglines, compelling imagery, or memorable mascots, and those qualities translate perfectly to new digital channels and tools like Twitter hashtags, Facebook profiles, and interactive gaming.
With the advent of these new digital channels, brands have been able to breath new life into their old-school marketing campaigns and introduce their brands and products to a new audience -- not only generationally, but often targeting entirely different consumer segments than the original campaign intended to reach.
Read on for a snapshot of five classic campaigns that recently received digital facelifts.
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