Facebook and Google taught users to expect personalized content on websites. Are you still trying to guess what your audience wants, or are you tapping into the new power of targeted content?
Users have gotten used to the idea of personalized content on opt-in sites like Facebook. But content-specific sites are also increasingly using targeting technology to offer a personalized experience to visitors and both bounce rates and amount-of-time-spent-on-site metrics are improving. Are you still hand-selecting content for a broad audience, hoping something will stick? Or are you starting to personalize the content experience (and ad experience) for your users? Bethany Simpson of iMedia Connection spoke with Relevantor CEO and Co-Founder Efi Rodik about advancements in content optimization.
0:00 - What if every webpage showed exactly the content you wanted to see?
0:30 - Location-based content and ads
1:20 - Targeting based on time of day, searches, and browsing history
2:10 - "We're the greeter at the door who welcomes visitors to your site."
2:45 - Google and Facebook are changing the digital content game
3:45 - "If your bounce rate is over 25-30 percent, you're in trouble."
Run time is 4:17
Efi Rodik is the Co-Founder and CEO of Relevantor LLC, a content optimization service dedicated to creating dynamic, personalized web experiences through relevant content. Launched in 2011, Relevantor works with small and medium-sized businesses to increase conversions, reduce bounce rates, heighten engagement, and ultimately boost ROI by analyzing web visitors and matching them to the web content most relevant to them. Efi has been a digital marketing innovator and visionary for over a decade, leading teams and businesses to achieve their goals by thinking outside of the box and creating extraordinary solutions to the problems that pain web marketers everywhere.
Prior to launching Relevantor, Efi founded Push Online, a digital marketing firm committed to helping companies establish online presence. Efi was instrumental in generating over $50 million dollars for the company's clients, increasing their individual online revenue and conversion rates by 400 percent to 1600 percent. He also acted as the VP of Interactive Media for Twin America LLC where he implemented creative online marketing techniques to enhance the company's bottom line.
Bethany Simpson is the Video Director at iMedia, where she covers digital marketing tech and trends. She has interviewed over 500 business leaders in digital and traditional marketing, technology, security, and finance. Prior to iMedia she managed "The Leadership Network," a private online community for C-Level leaders of Fortune-1000 companies.
On Twitter? Follow iMedia Connection at @iMediaTweet. You can follow Efi at @relevantor and Bethany at @bethanysimpson.