Too often our industry has tried to recreate offline media experiences in digital environments. Bells and whistles are added here and there, yet the overall experiences are often deliberately reminiscent of print or TV. Not so with 955 Dreams, which is trying to reimagine content experiences to make them amazingly deep and interactive. Many of its first experiences are music related, as in the screenshot above for an immersive jazz experience that serves up hour after hour of multimedia to bring the genre to life.
The company draws parallels to Flipboard, but with a crucial difference. While Flipboard serves up virtually all content in a consistent manner, 955 Dreams is trying to remake every digital experience to reflect the brand and its assets. This is powerful stuff for the iOS platform -- and an opportunity that experiential brands should have on their radars.