GraphEffect helps brands measurably improve marketing effectiveness by identifying new target audiences, pinpointing the most persuasive content, and recommending new ads and messages, thereby integrating social and conversational marketing efforts.
The focus here is on Facebook ads. The platform recommends new targets and ad creatives by analyzing your offerings in the context of billions of Facebook ad exposures across brands. Further, it helps brands identify the most compelling content on their websites and then helps convert that content into ads. Finally, it adds a second layer to evaluating the effectiveness and virality of messages by identifying the messages and audiences that move opinion leaders and influencers.
By pairing concrete ad measurement and analytics with a more sophisticated way of viewing influence and virality, the company is helping dozens of emerging and enormous companies get a great deal more out of social. It's social made a lot smarter.