Visuals have always been the core currency of the web, and Stipple makes images interactive with a layer of additional information designed to help brands tell their stories and sell their products. You can connect people to a buy mechanism or allow them to explore hotspots that provide information about particular features, etc.
You can publish your visual assets with a Stipple layer on your site, in social, or on other types of content sites. If people copy these assets to other places, the layer travels with them, giving you the potential for a vast remote marketing network. Content sites can earn money by getting ad revenue when consumers interact with the layer or take the content with them.