Steelhouse bills itself as a real-time commerce company -- and for good reason. It essentially takes the basic idea of retargeting and adds important new components designed to jack your conversion rates, both on site and off.There are three key components. The first is an on-site mechanism that allows you to read shopper data in real time and respond with offers that get shoppers further down the buying path. It actually allows you to deliver highly targeted offers to specific shoppers in real time.
The second leg of the stool is retargeting with a difference. In addition to the usuals you might expect from retargeting, it enables you to target customers and associated offers to personalities and shopping behaviors. The final element is the ability to garner new behave-alike shoppers with highly targeted display ads keyed to their interests, possessions, and shopping behaviors.