The brainchild of Facebook cofounder Dustin Moskovitz and his Facebook colleague Justin Rosenstein, Asana is a transformational project management and team collaboration platform that's out to change the way we get things done. Asana's roots are in tools Facebook used to manage development projects of all shapes and sizes. It is particularly valuable for large and/or geographically dispersed teams.
It's not a marketing tool in the same sense as the others on the list, but I think we just might start seeing Asana as a backbone for agencies and brands juggling lots of clients, projects, and assignments. What impressed me most was the fluid, intuitive nature of this affordable solution for small and large organizations. Something to replace all those Excel project lists? Well, it's about time!
Jim Nichols is vice president of branding at ROI DNA.
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