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Digital's 5 biggest trends to watch

Katelyn Watson
Media Planning & Buying Posted on July 11, 2012
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It has already been a year of amazing developments. We've seen both ups and downs in digital marketing. So while we are all focused on our mid-year business reviews, we should stop and take a moment to revel in the glory that is the online ad industry.

The industry isn't slowing down anytime soon. It's becoming more complex, more confusing, and faster paced than ever.

Digital's 5 biggest trends to watch

So what trends have shaped the landscape over the last six months? Here are our top picks.

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Comments

Melinda Walker Kersey
Melinda Walker Kersey July 12, 2012 at 6:32 PM

Awesome! :)

Katelyn Watson
Katelyn Watson July 12, 2012 at 5:03 PM

Thanks Melinda! We have worked with Luminate and they do have a pretty amazing product, I highly reccommend them for brand marketers driving awareness.

Melinda Walker Kersey
Melinda Walker Kersey July 12, 2012 at 12:16 AM

Great article. I think that image strategy is and will continue to push past Pinterest as well. About 40% of the web's content are pictures and millions more added each day. There are many companies that are trying to make images interactive and use it as an engaging platform to bring additional relevant content to users. Chas Edwards has a great blog that covers more about image strategy from Luminate, a start-up which is making images interactive. http://chasnote.com/.

Katelyn Watson
Katelyn Watson July 11, 2012 at 2:53 PM

Kent I agree the title is a bit misleading...It was supposed to be a 6 month year in review for digital, not a top trends to watch......

Kent Kirschner
Kent Kirschner July 11, 2012 at 1:52 PM

These are the 5 biggest trends to watch in digital? I would have thought I Media Connection would have a little better handle on their editorial process than this.