The year of the infographic
There are more than 13 million results in Google for infographics. These visual story-tellers have been around for years now in a different form, but we have really seen them explode in popularity this year.
Infographics are a useful part of the marketing mix now and work well with all of the social networks. They can live out there on the internet for a long time to drive SEO.
So why are infographics handy for brands? Well, blogger Jeff Bullas has found that 40 percent of people respond better to visual information as opposed to plain text. Furthermore, 90 percent of the information that enters the brain is visual. Bullas also created an infographic that outlines why brands should be using them. Top reasons include:
- Showing expert status in a subject
- Press interest worldwide
- SEO benefits
- Virility and portability.
As the brand craze continues, there are a number of agencies that now focus solely on creating infographics. I have recently heard about a couple of great agencies for fast, inexpensive, and effective infographics: Column Five and Killer Infographics.
A great example of an infographic for Shutterfly can be seen here. But if you represent a brand that is working on an infographic project, I'd recommend searching Google images for the best examples and go from there.