Innovative campaign no. 2: One of the best "Men in Black III" marketing elements was a no-name 14-year-old blogger
The blogger "bugeyes" is supposedly a no-name kid from a no-name town in the middle of nowhere. This likable 14-year-old student likes computer science and researching extraterrestrials, so has gathered information on his blog to prove that aliens and "the men in black suits" are real. (See his clip of Arianna Huffington denying that she's an alien.) This clever campaign from Sony quickly generated over 129 thousand Facebook likes, and ended in a feel-good vlog where bugeyes is recruited to join the team he idolizes.