Innovative campaign no. 4: "X-Men: First Class" took fans on a journey through an ultra-realistic digital magazine
Fans got an extra boost when Fox put out the free iPad app "X-Men Extra." The interactive app was actually a digital magazine featuring period (1960's) pieces about the X-Men, for example captioned photos of Xavier sharing a conversation with JFK and Magneto with Fidel Castro. In addition to photos and stories, the digital magazine includes embedded audio clips, videos, and clever special featurettes. Click here to see more.