Innovative campaign no. 9: A "Wimpy Kid" movie marketing idea borrowed from Steven Spielberg's trailer-making technique
The newest installment of the "Diary of a Wimpy Kid" series, "Dog Days," hits theaters on August third. But in advance of the movie, kids can already interact with the characters on Twitter, Facebook, and YouTube, as well as "wimp" themselves on the movie website, and more. Here's Peter Stougaard's interactive campaign idea for the movie, based on Steven Spielberg's movie trailer-making technique.