Innovative campaign no. 10: Fans of "Inception" were invited into an interactive media and gaming experience
The game "Mind Crime" (above) was just one of many creative ideas "The Inception" marketing team used to pull users deeper into the complex world of intrigue and dreams. Other campaign elements included interviews with "real" dream scientists, QR code and digital scavenger hunt promotions, odd "real-life" articles and websites that related to the movie, and a graph novel that served as prequel to the movie.
