Innovative campaign no. 11: "Snow White and the Huntsman" drove ticket sales with an interactive media trailer
This fairy tale adaptation starring Kristen Stewart, Chris Hemsworth, and Charlize Theron has grossed $309 million worldwide, so far. As part of the movie's marketing, Universal launched an interactive trailer that included pop-up options taking you to trivia, behind-the-scenes videos, and movie chats. You can view the interactive trailer here.