Adnetik has rebranded the company as Digilant, combining "digital" with "vigilance."
AdSafe Media announced that it has named Kristin Leary as its new SVP of finance. In addition, the company announced enhancing its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD).
Affiliate Window released its latest mobile and m-commerce figures. Key stats include: 8.26 percent of all sales were through mobile devices, including tablets (3.32 percent of sales if tablets are removed), 12.63 percent of traffic is now mobile (7.36 percent if tablet traffic is removed), and mobile traffic is converting at 2.84 percent.
Appssavvy announced the release of the adtivity publisher portal. In addition, the company announced the inclusion in comScore's measurement of the digital world. According to comScore, the adtivity platform reaches nearly one out of every four U.S. internet users.
Caivis Acquisition Corp. ("Caivis") announced acquiring the Email, Data Warehouse, and Technology units of Zeta Interactive Corporation. The acquisition extends the company's investments in the high-growth data-driven marketing sector.
Knotice announced the recent additions of Weihua Liu, Steve Donatelli, and Sophia Li to its rapidly expanding actionable analytics team.
PK4 Media has hired Frank Polkowski as account executive, handling East Coast sales for the company. Frank is based in New York City and was most recently digital media manager at Mindshare.
PulsePoint announced the appointment of Sloan Gaon as chief executive officer, effective as of July 9, 2012. Gaon was selected to guide the company's mission to deliver integrated digital marketing solutions for advertisers and publishers.
R/GA, announced the launch of its business-transformation practice and the arrival of veteran industry analyst Chris Stutzman, who will lead the consulting offering as managing director. Additionally, the company announced product innovation as the newest addition to its growing suite of capabilities and the arrival of Jeff Mancini, who will lead the effort as vice president.
Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to kyle@imediaconnection.com
"Multimedia Distribution as a Global Business Art" image via Shutterstock.
