A candid insider explains the new ways brands are working with premium video channels and top video talent like FreddieW, Annoying Orange, and iJustine.
For all its popularity, the digital video ecosystem is still relatively foreign to many marketers. Where are the best opportunities to invest our advertising dollars? Should we tell our clients to sponsor premium channels? What's the difference between a channel and a popular video personality? And what are the growth areas netting the most return?
We found a chief revenue officer who was ready to talk shop. Alex Angeledes, CRO of The Collective Digital, works with talent including Annoying Orange, FreddieW, iJustine, My Drunk Kitchen, Epic Meal Time, and many more. He explained to iMedia's Bethany Simpson the key changes he's seeing in digital video advertising, as well as the advertising strategies that are generating the most bang for the buck.
2 ways digital and traditional video advertising differ
What is the ideal monetization model for digital video?
What does digital video advertising look like when it's done right?
Unique challenges digital chief revenue officers face
2 money shifts we'll see this year
Explaining the differences between video personalities and premium channels
Sometimes the best soundbites happen after the interview. Good thing we left the camera rolling!
Alex Angeledes is a highly accomplished advertising sales leader with a successful 17-plus year career in building and leading high performing sales teams, in both linear and digital media, at the preeminent media brands in the world. Alex began his career at Western International Media in 1992, quickly elevating to network negotiator before moving on to MTV Networks. He rose through the ranks at MTV Networks West Coast advertising sales group, selling across multiple brands and demographics, emerging as one of the top account executives in the U.S. In January of 2000, Alex was recruited by Yahoo to build out its traditional agency and client teams, and to lead the initiative of fostering a new working relationship between Yahoo and traditional agencies and their clients.