3 lousy branded YouTube channels

A pretty lousy branded YouTube channel in the auto and vehicle category

To take my new lousy scale out for a test drive, I started in YouTube's automotive category. To my surprise, here's what I found:

Based on this data, Buick's branded YouTube channel is pretty lousy. It has the lowest number of subscribers per video in the autos and vehicles category. By comparison, the Mercedes-Benz channel has generated 137 times more subscribers per video.

Since Buick has customized its branded YouTube channel with its own logo, custom background, and other branding elements, I can only conclude that its channel sucks because most of its videos are really lousy.

"It's not my Grandfather's Buick, that's for sure"

For example, one of the newest videos uploaded to the channel is "Craig Zinser Engineering Manager, Infotainment Systems Buick Design."

I'm sure Zinser's "passion for photography" contributes to his work at Buick as an engineering group manager for infotainment systems. But watching the video doesn't make me want to subscribe to Buick's channel.

The oldest video uploaded to the channel is "Buick Regal Remix Event in Chicago Luxury Sport Sedan."

One of the people interviewed in the video says, "It's not my grandfather's Buick, that's for sure." That's not very auspicious if you consider that Oldsmobile proclaimed that it was "not your father's Oldsmobile" in the late 1980s, and that brand was phased out in 2004.

And the most popular video on the channel is "2012 Buick Verano."

This 16-second long ad has 56 likes and 367 dislikes. That's not a good ratio.

This begins to explain why Buick's branded YouTube channel has generated only 4.7 subscribers per uploaded video.