A pretty lousy branded YouTube channel in the entertainment category
Next, I looked at the branded YouTube channels in the entertainment category. Here are the shocking results unveiled by my new lousy scale:
| Brand |
Subscribers |
Videos |
Subscribers/Video |
| Epic Meal Time |
2,604,612 |
100 |
26,046.1 |
| The Ellen Show |
1,203,418 |
3,523 |
341.6 |
| Glee on Fox |
623,941 |
154 |
4,051.6 |
| Discovery Networks |
535,598 |
4,634 |
115.6 |
| The X Factor UK |
459,771 |
1,331 |
345.4 |
| BBC |
444,162 |
11,717 |
37.9 |
| Animal Planet |
364,103 |
2,470 |
147.4 |
| Fox |
223,483 |
2,439 |
91.6 |
| HBO |
199,022 |
1,548 |
128.6 |
| Disney Channel |
178,471 |
896 |
199.2 |
Based on this data, the BBC's branded YouTube channel is pretty lousy. It has the lowest number of subscribers per video in the entertainment category. By comparison, the Epic Meal Time channel has generated more than 687 times more subscribers per video.
I've watched the BBC's content, and it "informs, educates, and entertains." So, I can only conclude that BBC'schannel sucks because it suffers from an embarrassment of riches.
Suffering from an embarrassment of riches
A quick review of the BBC channel's feed tab demonstrates why the largest broadcaster in the world's batting average is so low: The content being pushed to subscribers is so high.
The feed tab shows all of the action that's happening on a channel, and the BBC channel's feed tab is pushing an average of 40 videos and two playlists a week to its subscribers. These videos and playlists include "highlights" from BBC One, BBC Two, BBC Three, BBC Four, and Radio 4 programs.
In contrast, the Epic Meal Time channel's feed tab is pushing an average of one video a week to its subscribers. These videos from the YouTube cooking show feature extremely high-calorie meals, generally created out of meat products (with particular emphasis on bacon) and alcohol (especially Jack Daniel's).
