Tablets present an interesting challenge for brands seeking to reach their users across multiple platforms. A company's website might look passable, but users are coming to expect tablet-specific experiences, regardless of whether it's a native app or a browser based experience.
Failing to build a scalable, tablet-friendly experience can yield significant consequences, from dropping conversion rates to frustrated, upset users. This article will explore how brand managers can create tablet-optimized experiences that take advantage of key features such as location, touch, and screen rotation to build beautiful and engaging experiences that feel perfect for this emerging form factor. By using case studies as examples, readers will see best practices in action.
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