In a recent leadership survey, some interesting patterns emerged. Here are the top reasons people leave companies, as well as two ways to get more of what you need from your company's leaders.
When Upstream Group ran a recent survey of high-value employees, it received some surprising results. For example, the motivating factors were different from what one might assume. "It's not all about money," said Upstream Group founder and CEO Doug Weaver. "Only one in five candidates surveyed left because of a better offer." Instead, Weaver says, employees were motivated by two dominant factors, both which boiled down to leadership issues.
We asked Weaver for advice for marketers and for companies looking to hold on to their high-value employees. He had some very practical recommendations.
4 leadership lessons for digital marketers
0:00 - "Only one in five candidates leave because of a better offer."
1:10 - Two reasons people leave companies
2:55 - "Be a little paranoid about the people you don't want to lose."
4:00 - How to get what you want/need from your company. (It starts during the interview process.)
5:34 - The days of job hopping are over.
6:10 - If you don't have a quality relationship with your manager, nothing is going to get better.
7:45 - We should focus our shift to creating budgets.
8:40 - We need more right-brain thinkers who can synthesize information.
Run time is 9:03.
Doug Weaver is the founder and CEO of Upstream Group and a pioneer in the field of online advertising. Over the past five years he's worked with more than 60 leading companies, including Yahoo, AOL Time Warner, USA TODAY, CBS MarketWatch, ESPN Internet Group, The Microsoft Network, CBS Sportsline, Terra Lycos, and DoubleClick. Through his work with these companies, and through the IAB Professional Development Series and iMedia Summit Program, Doug has trained well over 4,000 internet salespeople and has consulted on a host of strategic sales and navigation issues.
You can follow Doug and Bethany on Twitter.