Even if you've been living under a rock, you should have at least heard of Pinterest. Heck, if it's a halfway decent-looking rock, somebody has probably pinned it by now. But knowing about Pinterest isn't the same thing as knowing what your brand can do with Pinterest. And while the platform is still a somewhat new addition to the web, brands have been rather quick to embrace Pinterest -- probably because it's so darn popular they just can't afford to ignore it.
But for many brands -- even those that have set up Pinterest accounts -- the platform is still very much in the early stages. So to help you develop a plan to make the most of Pinterest, we reached out to some leading social media agencies and asked them to weigh in on the topic. Here are the questions you should be asking when it comes to Pinterest, as well as some hurdles you are likely to encounter when pitching a presence on the platform.