Our lawyers hate Pinterest; what are we giving up if we just pin our content?
In the last few months there's been a steady stream of stories that go something like this: If your brand pins content that it doesn't have the legal rights to use, it might very well be subject to a nasty copyright infringement lawsuit.
The solution, for many brands, is to adopt a policy to pin only content they own. It's an understandable precaution. But while that move might make good legal sense, it comes at a high cost to marketing, says Matt Wurst, 360i's director of digital communities.
"Only pinning your own images will not be enough to drive engagement, not to mention the fact that it comes off as too sales-y and misses the entire point of Pinterest altogether," Wurst says. "If you don't have good content and aren't willing to support others with good content, Pinterest is not right for your brand."