Marketers have pretty much figured out this Facebook thing, right? Sadly, that couldn't be further from the truth. Despite the platform's popularity and essential role in marketing strategies today, there are still a lot of incorrect notions out there about what does and doesn't work on Facebook. Let's correct some of the most popular misconceptions.
Myth 1: Paying for fans is a good way to build your fan base
Not so much. It takes time to build a fan base, so it's understandable to want to concoct ways to drive that "like" number up. But there are multiple reasons why buying fans is not a good idea.
If you purchase fans, how many would actually be sincere fans? Probably not many, and since the idea is to promote through engagement, all you're going to get is a bigger number. It would actually have a negative effect on the page's visibility to have masses of fans who don't engage with the brand.
Interactions create the affinity score that is then factored into the EdgeRank algorithm. If you've bought fans who do not engage, it's less likely that you'll earn a spot on the news feed. So, not only can you rank yourself right out of the news feed, but it also isn't authentic. It is authenticity and genuine engagement with real fans that will ultimately win more "likes."