The faces of digital marketing
Beauty might be in the eye of the beholder, but there are some pleasing traits that everyone can agree on. Confidence, personal pride, and style are just three of the characteristics we use to size-up and assess others. This holds especially true in the advertising industry. It's common knowledge that a put-together marketer is more likely to get the job, win the pitch, and rise in the ranks than someone who expends less effort in cultivating and maintaining their personal brand.
We all know that great branding is about the whole package. With that in mind, iMedia set out to find examples of 10 marketers who demonstrate a winning attitude in both their professional accomplishments and personal style. Just like last year, we determined that intelligence, open mindedness, and perseverance are the qualities that make for a truly "hot" marketer -- that is, someone who embodies the traits of success both inside and out.
So turn on the fan, pour the lemonade, and do whatever you can to keep your cool -- because 2012's list is definitely turning up the heat.