Sheldon Gilbert
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Sheldon Gilbert, Founder and CEO, Proclivity Systems
Sheldon Gilbert's bio reads like a great novel; his resume is exciting, diverse, and full of unexpected twists and turns.
Gilbert is the founder and CEO of Proclivity Media, which specializes in predictive advertising. Proclivity Media is recognized as one of the industry's most advanced advertising technology platforms and was named as one of the "Top 50 Promising Tech Startups" by Businessweek in 2009.
Gilbert is an inventor and the owner of numerous patents in predictive analytics and computational advertising, but he wasn't always in the media business. Having earned a degree in molecular biochemistry at Yale, Gilbert was fascinated by the promise of new software programs that could mine massive volumes of genetic data to predict disease outcomes. Keeping these data-mining concepts in mind, Gilbert left the medical field in 2000 and joined Four Point Partners, where he helped to build some of the first-generation e-commerce systems for retailers like J.Crew, Best Buy, Martha Stewart Omnimedia, and Nike.
Gilbert has been featured on CNBC, The New York Times, Fast Company, and Men's Vogue. He is regularly invited to speak at various universities, conferences, and industry events on a broad spectrum of issues ranging from predictive data modeling to economic reform.
