Brian Fitzpatrick is the managing director of Adap.tv Europe>>>Why say it, when you can play it? Get up to date with online video at the ad:tech London Video Advertising Summit.
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It is almost beyond economic reasoning that when the online video ad space available for retail is virtually unlimited, it still comes at a cost - Thankfully whilst market reality waits to catch up, the spending is fuelling the WWW's spinning. We deal with small businesses in the main, those who can't handle the 1,000,000 impression category, entrepreneurs who understand that free social media push is 90% of the time only going to be partially effective ---- The affiliate marketing groups out there deter a lot of the wheeling dealing that should be ongoing amongst the smaller players in realising their aims. No one understands their customer base like the business owner themselves, they know where their customers are going to be heading for their content fixes too. The deals need to be struck one to one, small scale deals, not the Madison Avenue ilk, free and easy short term contracting for best placement of small business video advertisements, and explainers - I see real movement this way. If a site is attracting 300 hits a day, but 200 of those hits are qualified targets of small business clients, then that site has real potential to pay off for not only our clients, but the blogger or site owner who would barely take in a few cent through Adwords.Mike Dawson of: sollylabs.blogspot.com